Artline wanted to launch a new range of pens and markers to young people aged 15 to 25 throughout Australia. Huge blank posters were installed at Mountain Sounds and Groovin the Moo, encouraging the attending youth to express their feelings using the new Artline Supreme markers.

I captured both festival activations, and delivered a suite of videos for Artline social channels. The videos had a total of 800,000 views on Instagram, 1,500,000 impressions on Facebook and Instagram combined, and increased the Artline’s Facebook Page ‘Likes’ by 5305.